Just Theory

Brand: Just Theory was created as a lifestyle brand pitch to our interested partner Chris Hemsworth. Hemsworth owns a fitness/lifestyle brand that wanted to expand its reach into the product world.

Ask: Build a brand that is :
- A reflection of Hemsworth’s light-hearted personality, and the product’s minimal ingredient approach.
- Culturally relevant, and distinct from its competitors to reach a more diverse consumer base.

Creative Direction: Arturo Aranda | David Byrd
Copy: Lauren Rodgers

Applications: Adobe Illustrator, Adobe Photoshop

*Photography used is meant to represent my vision for stylization, not actual brand assets. Credit to owners.