Thrasio x Will Ferrell

Brand: Narwhal was built on the idea of combining two things: Will Ferrell’s ridiculous sense of humor and a high-quality, elevated underwear line that men would enjoy. The name “Narwhal” was concepted from one of Ferrell’s most famous movies, “Elf.”

Ask: Concept, build, and pitch a brand to Will Ferrell that speaks to his audience and beyond it. One that embodies his personality while also communicating sophistication, care, and a nod to the narwhal’s icelandic environment.

Creative Direction: Catherine Mitchell
Copy: Lauren Rodgers
Product Development Lead: Kyle McDonald

Applications: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

*Photography of Ferrell is meant to represent my vision for stylization, not actual brand assets. Credit to owners.