California Society of Anesthesiologists
Overarching Messaging Points:
- Csahq.org is a resource for California physician anesthesiologists looking to practice more effectively.
- Physician anesthesiologists improve patient outcomes, they are doctors, not just technicians.
- Physician anesthesiologists are leaders in patient safety.
Ask: Redesign the CSA website to:
- Position physician anesthesiologists as critical experts driven to advance patient safety & the healthcare system.
- Drive traffic to member benefits: opportunities, educational resources, advocacy initiatives, events & job board.
- Communicate what CSA does and the value of membership.
- Optimize the user experience, site speed, and mobile experience.
- Improve navigation and organize resources
Creative Direction: Phil Tretheway
Art Direction: Melinda Arendt
Applications: Adobe Photoshop, Adobe XD
URL to Live Site: www.csahq.org

Homepage Header

Website Exploration

Header Image Stylization

Events Gallery