California Society of Anesthesiologists

Overarching Messaging Points:
- Csahq.org is a resource for California physician anesthesiologists looking to practice more effectively. 
- Physician anesthesiologists improve patient outcomes, they are doctors, not just technicians. 
- Physician anesthesiologists are leaders in patient safety. 

Ask: Redesign the CSA website to:
- Position physician anesthesiologists as critical experts driven to advance patient safety & the healthcare system. 
- Drive traffic to member benefits: opportunities, educational resources, advocacy initiatives, events & job board. 
- Communicate what CSA does and the value of membership. 
- Optimize the user experience, site speed, and mobile experience. 
- Improve navigation and organize resources 

Creative Direction: Phil Tretheway
Art Direction & Lead Designer: Melinda Arendt

Applications: Adobe Photoshop, Adobe XD

URL to Live Site: www.csahq.org